In 1980, Peter and Sandra Reinders started Lion with nothing more than a market stall and a mission: to create gear that works as hard as the people who use it. What began as a small family business has grown into a trusted Australian brand, supplying reliable, value-driven products to households and worksites nationwide.
For over 40 years, one thing has never changed—our commitment to making gear you can count on. From the worksite to the weekend, Lion has always been about giving people the confidence to take on any challenge and the freedom to explore more.
Why Choose Lion
Lion gear is Born to Roam. Built to Last. Every product is designed with strength, simplicity, and freedom at its core — so you can focus on what matters: getting the job done and enjoying life’s adventures.
Reliable
Tough, durable gear that performs under pressure.
Adaptable
Smart designs that transition seamlessly from worksite to weekend.
Value-Driven
Quality products without the unnecessary extras.
Trusted
Backed by decades of experience and partnerships with Australia’s biggest retailers.
Innovative
Always evolving to meet real-life needs.
Find Lion Products Near You
Available at leading hardware and automotive stores across Australia.
Proudly stocked by Australia’s leading hardware and auto stores
About Lion
We’ve built our foundation on expertise, tryst, and an unstoppable drive to craft gear you can rely on. Gear that’s tough, value-driven, and ready for action.
